HOPP is a concept in footwear that combines comfort technology with modern, stylish, effortless designs.

Launched in April 2016, HOPP is a women’s footwear line based in New York offering designs inspired by fashion. What sets it apart is that each pair also integrates the components of a true comfort shoe. 

In our research, we found that 84% of women have suffered from foot ailments due to shoes. At HOPP, we make shoes that feature comfort technology such as lightweight, flexible custom soles made from rubber or molded polyurethane, custom molded heels, and padded foot liners and insoles.

Our shoes have been developed and produced by manufacturers in the U.S., Italy, and Spain with our production partner now with a multi-generational, family-run factory in Tuscany who has crafted men's and women's footwear, with a specialization in comfort footwear, for over 70 years.

As a woman who walks/works/is always on her feet, founder and veteran fashion designer, Eree Kim, wanted everyday shoes that looked clean and stylish, felt lighter than air, and could be offered at an affordable price point. After turning to vintage comfort shoes but still wanting more modern styling, Eree decided to start HOPP.

Currently in its eighth year in business, HOPP continues to strive for thoughtful, versatile, timeless, comfort- and function-minded designs as well as sustainable and ethical manufacturing practices: incorporating recyclable, biodegradable, and other innovative alternative materials, working with small factories, and producing small batches with a slower production schedule.

Read more about us in Press and our blog, The Low Arch.